Over 200 pubs in line for outdoor revamps

Star Pubs & Bars is investing £6.8m in developing outdoor areas and revamping pub exteriors in 2023.

The investment from the Heineken-owned pubco is set to benefit 220 pubs, creating a series of gardens themed with the brewer's cider and beer brands.

Around 70 pubs will be given upgraded outside eating and drinking areas, expanding the number of covers and extending the outdoor season to nine months of the year.

A total of £1m is being allocated to branding 50 of the gardens with one of four Heineken products, while £5.5m will be spent improving the kerb appeal of 150 sites. With the latter, the outside of the buildings will be redecorated and new lighting, planting and signage will be added. 

"Many people invested in their own gardens during the pandemic and their expectations are higher than ever when it comes to sitting out at the pub," says Chris Moore, property director of Star Pubs & Bars. "Customers want a fantastic outdoor space and to feel they’re having a treat. The cost of living crisis is fuelling the demand for quality; with less disposable income, pub goers are more selective about where they spend their money. First impressions count, and a great looking exterior is key to attracting people."

From the figure, £5.8m of Star’s outdoor expenditure is part of its £40m investment in pub upgrades in 2023. The £1m branded gardens project is an additional investment.

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