Country Range Roll Out Striking Refresh and New Signature Collection

The Country Range Group has stepped things up ahead of the summer with a refresh across its award-winning Country Range own brand portfolio.

The move will see the brand’s new logo and branding introduced this summer, alongside vibrant new packaging designs including vivid colours, striking fonts, and eye-catching photography.

The exciting refresh will also see the introduction of a brand-new premium tier of products, under the Country Range Signature brand. Featuring carefully sourced, premium ingredients and products from across the globe, the Signature selection is aimed at chefs cooking for special occasions or looking to add some fine-dining style to the menu. 

Created for the makers

The new strapline is ‘Created for the makers’ which reflects the reason why the brand exists. The Country Range brand was designed specially to meet the needs of caterers, who take pride in making food for people.

The first 50 Country Range products were launched in 1985. Now over 35 years later, the Country Range product portfolio is over 700-strong and has become a leading force and trusted choice for chefs and caterers across the hospitality and public catering sectors. 

Country Range Group Head of Marketing Emma Holden commented:

“Since its launch in 1985, the Country Range brand has become synonymous with supreme quality and veritable value across the hospitality and public catering sectors. We’re delighted to unveil the vibrant refresh and Signature selection, which will ensure we can continue to set the standard from a taste, choice and sustainability perspective, while providing brand consistency across all key touchpoints. Our new strapline, ‘Created for the makers’ cements our core values, as the caterer is always at the heart of everything we do.”

About the Country Range Group

With over 30 years of heritage servicing the UK & Ireland’s innovative foodservice sector, the Country Range Group is made up of 11 independent wholesalers - Birchall Foodservice, Blakemore Foodservice, Brook Street Foodservice, Caterite Foodservice, Creed Foodservice, Dunns Food and Drinks, Harlech Foodservice, Henderson Foodservice, Savona Foodservice, Trevors Foodservice and Turner Price.  For further information, visit:

Brand Website: www.countryrange.co.uk

Group Website: www.countryrangegroup.co.uk

LinkedIn: The Country Range Group | LinkedIn