Heineken brings Cruzcampo to UK on-trade

HEINEKEN UK has launched Spain’s number one draught lager, Cruzcampo, within the UK's on-trade. 

Brewed in the UK, Cruzcampo (4.4% ABV) is now available exclusively on draught for UK operators. 

According to CGA, Spanish lagers are in 73% growth and account for one in every five pints sold in the UK on-trade. They also form a part of the growing premium market, accounting for over one-fifth of premium beers served. 

"The launch of Cruzcampo will see HEINEKEN UK continue its commitment to support the on-trade, helping operators meet consumer needs," says Matt Saltzstein, HEINEKEN UK beer brand unit director. "Holidaymakers returning from Spain, particularly from the Cruzcampo home of Seville, have been calling for the brand to be brought to the UK and even reached out on social media asking for it to be launched here. As the number one draught beer in Spain, Cruzcampo will serve customers the ‘Spirit of Sevilla’ by bringing friends and family together for some relaxing quality time."

The beer will feature on the bar with a sleek fount design, eye-catching glassware and engaging POS. The launch will be backed by a UK-wide multi-million-pound marketing campaign across TV and social media. 

Win your own fiesta

To further support operators, Cruzcampo is providing one venue with the chance to win an immersive Spanish-themed event for their pub and support to promote this to locals. The prize promotion will run until 14 May 2023. To enquire about installing Cruzcampo 50L draught and to enter the prize promotion, click here.

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