Greene King invests £200,000 in licensee app

Greene King Pub Partners, the leased, tenanted and franchise division of Greene King, has invested £200,000 in an app designed to enhance collaboration with its licensees.

The Pub Comms App will be used by its operations team as a central platform to access helpful materials and resources and easily share them with licensees.

Through the app, a business development manager (BDM) can access data and insight, including beer volume, line cleaning performance and local demographics in one place, before sharing it with the licensee. The app also offers access to the Greene King Pub Partners’ Pub Power toolkit, which features information on best practice and guidance.

The app communication works through email, meaning BDMs can send information to their licensees through the app itself, which will then automatically be recorded in compliance with the Pubs Code.

Greene King says that one of the main benefits of the new app will be enriched meetings between BDMs and partners.

BDMs will also be able to gather data and insights about a business ahead of a meeting and share them with licensee beforehand to help steer discussions.

“We’ve invested £200,000 in our Pub Comms App because we believe it will facilitate better collaboration between us and our partners," says Wayne Shurvinton, managing director for Greene King Pub Partners. "The app equips our operations team with more resources and an easier way to share them with our partners, which in turn enriches meetings between our BDMs and partners and ultimately leads to a better partnership all round.” 

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