Drive Christmas sales with Bagged Snacks
Pubs and bars are a staple of the Christmas period, playing host to social occasions from festive gatherings with friends and family to work-dos with colleagues. With the festive season bringing an increase in daytime snacking, sharing occasions, and a willingness to trade up for more premium snacks, Bagged Snacks is an important category to capitalise on to drive sales.
56% of consumers like to eat Crisps, Snacks and Nuts with an alcoholic drink[1] and alcohol consumption increases over the Christmas period, so pubs and bars should make sure to stock a strong core range of Bagged Snacks products in the right formats to bolster sales
Impulse sales are critical to driving snacking sales so pubs and bars should position their Bagged Snacks range with prominence – with 85% of consumers more likely to buy a packet of crisps if they are on display[2].
Consumers gravitate towards familiar brands that they trust and recognise so it’s important to stock a range of best-sellers that customers want. KP Snacks offers a diverse portfolio of flavoursome and popular snacks perfectly positioned to help pubs and bars gain sales this Christmas.
Nuts grow in popularity across the festive season, with a 60% increase in people purchasing Nuts[3] at Christmas. KP Nuts is the UK’s number one Nut brand, at nearly four times the size of the nearest branded competitor[4] and delivers a broad range of exciting flavours including its iconic Salted Peanuts, Honey Roast Peanuts and Dry Roasted Peanuts.
KP Snacks’ premium hand-cooked crisp brand Tyrrells is an ideal choice for customers looking to make trips to pubs and bars feel like a special occasion this Christmas. With customers more willing to trade up to premium snacks over the festive season, Tyrrells promises extra fun and flavour, with over 90 Great Taste Awards across the range.
[1] Mintel, Crisps, Savoury Snacks and Nuts, UK 2023
[2]Toluna - Feb 2024
[3] Nielsen IQ, Total Coverage, Total Value, w/e 26.12.20
[4] Nielsen IQ, Total Coverage, Total Value, MAT 05.10.24