Fun pubs attract a greater spend, says research

New research has identified that nearly two thirds of people in the UK (63%) are likely to spend more money in pub venues that they consider to be fun places. 

In a survey from Saturn Visual Solutions and OnePoll, 2,000 consumers were asked if they would be likely to spend more time and money than they’d originally planned if they were having a fun time in a pub, and if so, how much more. 

The research identified that two thirds of people in the UK are likely to spend more money in venues that they consider to be fun places. On average they will spend an additional £19 per visit if they are having fun and enjoying themselves.

When it comes to what people perceive as a fun venue, more than half defined a fun place/experience as somewhere visually interesting (56%). Just under half (46%) defined a fun place/experience as somewhere that encouraged them to feel specific emotions such as anticipation, excitement and happiness. Places that had nothing interesting to look at or watch were defined by 56% of people as being boring.

Men vs women

According to the research, men are more likely to spend extra on having a good time than women, with only 9% of male respondents saying they would stick to a set budget, as opposed 11% of females.

Men are also likely to spend a greater amount, with male respondents admitting they’d be likely to spend an average of £16.70 extra than planned, whereas female respondents would be likely to spend around £14.63.

The amount of time people stay in venues is impacted by how fun they consider them to be too. On average, the research respondents would be likely to spend an extra 47 minutes more than they’d planned to in a pub venue they thought was fun. 

More than half (53%) indicated that they would return to the same place at least once a month if they thought of it as being a fun place.

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