Hospitality big-hitters back returning festive drink-driving campaign
Leading pub and wholesale groups have got behind a returning Christmas drink-driving campaign which is being spearheaded by premium water brand Wenlock Spring.
Family brewer Frederic Robinsons, which has more than 200 pubs, and Unitas Wholesale and its independent on-trade members, are backing 'The Only One for the Road' campaign.
It’s returning this Christmas following a successful launch last year, and Wenlock Spring is calling on more hospitality businesses to support it.
With hospitality venues having expanded their non- and low-alcoholic drinks ranges, Wenlock Spring believes they are best placed to lead on this issue and remind customers to drink responsibly.
The Shropshire-based firm also believes it provides an opportunity for venues to boost profits by encouraging customers to opt for premium still or sparkling water as an integral offering within their low/no drinks range.
This year, Wenlock Spring is once again joining forces with West Mercia Police to launch its highly-visible campaign.
It has printed thousands of beer mats, posters and tent cards which carry the sobering message for drivers and are available for hospitality businesses to use. Email [email protected].
Matthew Orme, director at Wenlock Spring, said: “We were delighted with the support the campaign received last year and hope we have helped change a lot of people’s attitudes, especially as there are such an incredible choice of low/no products available in addition to Wenlock Spring.
“Working alongside hospitality venues will once again be a crucial part of our campaign this year.”
